What we designed...

• Website Design

The brief

The Sunland Group, a high profile development company, approached i4U seeking a website for their latest development, The Atrium. Inspired by light, reflection and water, the essence of the building needed to be conveyed through the website design. The client specified a colour scheme of silver, charcoal and aubergine.

I incorporated subtle lighting effects to create a sense of depth and texture whilst keeping the design simple to allow the large hero imagery to speak for itself. To balance the large image on the right, I extended the aubergine, navigation bar to the left of the screen. This created a balance and added interest to the design. All websites associated with the Sunland Group have a ‘less is more’ mantra. For most projects, we were provided with their printed media which is simple and elegant. To keep branding consistency we carried across various layout and stylistic elements but always kept the website simple in the design and ease of use.